Need: RLT Medical Associates, Inc. needed to launch Cardiophonics 1000- a remote event loop recorder for the Center for Telemedicine—to the physician, hospital and general public markets. Further, they wanted to amass media endorsements to facilitate an investor relations package.

Action: CCG developed a media intensive program on the news value that (1) this device was the first major breakthrough in over 30 years in ambulatory heart monitoring, (2) positioned telemedicine as a key component in the reduction of escalating health care costs, and (3) had the potential to bring modern medicine to underserved areas.

Results: Results from this 1-2-3-punch media blitz placed feature stories on the front page of the Baltimore Sun business section and in all area business publications. Feature stories were placed on two network-affiliated TV stations in Baltimore and a newswire release netted national placements in key trade publications. Media goals were met and exceeded—product launch was deemed successful by the client.