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MetLife Foundation
    

 

2005 METLIFE OLDER VOLUNTEERS ENRICH AMERICA (OVEA) AWARDS

Need: The annual MetLife Foundation OVEA Awards, in partnership with the National Association of Area Agencies on Aging (n4a), honors the nation’s older adults each year who give generously to their communities through volunteerism. Its continuation is dependent upon receiving the MetLife grant, which in turn is dependent upon a successful program as well as goodwill for MetLife Foundation among its constituents, the media, and grass roots America.

The plan:

•
 Build continued program advocacy by the MetLife Foundation to ensure the funding and continuation of the OVEA program, as evidenced by media placements nationally and in each agency city.
•
 Enlist, educate, and support public relations initiatives at the local level in the 25 cities where honorees and their nominating organization were based.
•
 Produced PR 101 Toolkits for each agency, including custom media lists

The results:

•
 Achieved print and broadcast media placements in a majority of the 25 cities- with attribution to MetLife Foundation
•
 Organizational participation increased by 50 agencies over the 2004 program.
•
 Reports of a continuation of public funding and a rise in new volunteers resulting were attributed to localized PR
•
 Achieved the MetLife Foundation grant for a 2006 event.

 

    

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MetLife Honoress
MetLife 2005 OVEA Gold Honorees

To Contact us:

Gwyn Walcoff, APR
Chesapeake Communications Group, LLC
109 Chester Avenue
Annapolis, Maryland 21403

Phone: (410) 570-0392

Email: walcoff2@verizon.net