Need: Goldwell, a global leader in the professional salon hair care industry with headquarters in Japan and Germany, has supported several large charitable initiatives in the interest of breast cancer prevention. Although Goldwell wanted to continue its support of the breast cancer issue, they wanted a charitable alliance with a smaller group with less sources of funding (1) where they could truly feel they were making a difference in the selected charity, and (2) Goldwell’s national network of salons could get involved.

Action: CCG introduced Goldwell to the Young Survival Coalition (YSC)—a start-up non-profit organization of just 40 women under 40 years of age who were breast cancer survivors. YSC was dedicated to providing Action, Advocacy and Awareness on the issue of breast cancer in younger women— a critically needed, yet woefully under funded, initiative to save the lives of the thousands of women each year who are touched directly or indirectly by breast cancer.

Results: Goldwell administration, marketing and human resources personnel attended a presentation by YSC organized by CCG at the company’s North American headquarters. They unanimously committed to underwrite YSC’s first brochure. National in-salon promotions for breast cancer awareness in young women were also developed with proceeds channeled back to YSC’s outreach and education initiatives. Goldwell continuously supports the YSC message on their website and on their “on-hold” phone message. Today, the YSC is a nationwide group of volunteers and breast cancer advocates. Clearly its mission could not have been realized without the vision of a major corporation such as Goldwell. As a proud sponsor, Goldwell asks you to take time out to visit www.youngsurvival.org.