Need: CLSI Solutions—a high-tech VHDL Platform developer—needed to capture a leadership position in a critical window of opportunity: (1) they had just acquired the rights to Verilog- a competitor’s product and (2) their proprietary VHDL language became sanctioned by the IEEE.

Action: CCG launched a communications program that targeted the trade media and the OEM market. We managed pressrooms and orchestrated media interviews for the client at high-profile trade shows and gained feature placements in key publications to educate end-users on the benefits of VHDL top down methodology.

Results: CCG accomplished a seamless communications program for the global company in the US, Europe and Asia—meeting all deadlines and orchestrating effective sales, media and marketing events. A feature story in the European edition of one major trade magazine was published in time for distribution at a major trade show in Hamburg, Germany, underscoring the image and credibility of the client.