Strategic Communication Plans… we build successful integrated marketing communication programs geared to getting response—not just conducting monologue—and delivering a measurable return on investment—not just spending a budget. We create accountable, measurable programs grounded in strategy.

• CLSI Solutions Case Study

Issues and Crisis Management… if you’re in business, you are a target for confrontation from internal and external sources. CCG has managed such areas of client need through influencing grass roots coalitions, creating targeted communications, getting influential media placements and maximizing advocacy. Key person media training is part of this service.

• FAA Case Study

Meetings and conventions… simply put, meetings are a client’s need to give information and get information…we deliver the best of both. From site selection, to developing creative themes, vendor selection, hospitality, rooming, and star-quality speakers… CCG-managed meetings are grounded in a good strategic communications plan. We get high ratings from clients for achieving results in stimulating, memorable environments.

• US Chamber Case Study

• Brand Building… The fast pace of technology coupled with shifting consumer attitudes and competition in the global community increases the danger of losing market- and mind share. Just announcing your new product or service is not enough. You need to bring it to life with 3rd party endorsements from the media, trade or consumer related events and a focus on building relationships with your customers—that’s the power of PR and, it’s what we do!

• New Zealand Trade Board Case Study
• RLT Medical Case Study

• Community Relations… No company does business in a vacuum. How we relate to and bring value to our internal and external environments is a key component to long term success. CCG supports staking a claim in critical arenas with pro-active, pre-emptive issues management programs that focus on cultivating positive relationships for our clients and their communities.

• National Family Caregivers Association Case Study

• Media Relations… It’s probably the #1 reason why clients seek out a public relations firm… to launch a company or a product, to mitigate a crisis or to build brand loyalty. Media placement is one of the foremost PR services we offer. Maintaining credibility with the press and creating savvy media angles are two critical factors in scoring “ink and air” for our clients. CCG combines the latest technological tools and proven street-wise experience with a strategic communications plan for quantifiable results.

• Quaker Oats-Gatorade North America Case Study
• MetLife Foundation OVEA Awards Case Study

• Cause-related Marketing… We call it CommUNITY: PR with a Purpose. Successful businesses today must have more reasons to succeed in the marketplace than price and quality. Charitable alliances can give a brand “soul”-- a fast emerging deal-maker to generate brand loyalty in customers as well as employees.

CCG will identify and match an appropriate charitable cause with the mission and goals of your company. Or, we’ll help you consolidate or maximize your current charitable endeavors. Then we’ll work to build mutual benefits for your company, your stakeholders and the focus of your goodwill. It’s a win-win action.

• Baltimore Life Case Study
• Goldwell Case Study